House of Valerie: More Than Just A Change Of Name
At the tail end of 2024, we found ourselves stepping through the doors of House of Valerie (formerly Arabella) for its official launch party, and trust us when we say, this wasn’t just an event. It was the event. An evening so infectiously electrifying, so uniquely unforgettable, that crowning it “Event of the Year” feels like an understatement. It wasn’t just a party, it was a story being told and a future being created, and if anyone can top it in 2025, then they will be the ones to do that.
But before we dance our way into the glittering details of the night, let’s set some ground rules. House of Valerie rules, to be exact.
“Rule #1: Thou shalt dance like nobody’s watching.”
A New Name; Same Spirit; Bigger Energy
The name Arabella carried a legacy of elegance and allure, but the essence—the true spirit—was forged by the powerhouse team working behind the scenes. With House of Valerie, they’ve taken that spark and turned it into a roaring fire.
This isn’t just a rebrand; it’s a full-throttle reawakening. Valerie is unapologetic, vibrant, and unstoppable—a perfect embodiment of the next chapter for this iconic space. HOV is a vibe. It’s about living larger than life, celebrating individuality,a nd creating a world where everyone’s welcome but nothing’s predictable.
Valerie isn’t just a place to visit; it’s a space to be. To live, love, and completely lose yourself in the moment. And because every great house needs its commandments, here’s another:
“Rule #2: “Anything confessed in the changing room stays in the changing room.”
The Launch Party: A Night To Remember
The launch itself? Pure magic.
From the moment we walked through the doors, we were swept into Valerie’s world—a dazzling whirlwind of music, movement, and style.
The décor? A chic collision of modern sophistication and electric rebellion
The crowd? A blend of movers, shakers, tastemakers, and trendsetters, all dressed to impress. The vibe? Impossible to put into words but permanently etched in our memories.
Let’s paint the picture: acrobatic circus performers spun overhead, live sketch artists captured the night’s style in real time, and the music? A perfectly curated mix of beats from a live band and a legendary DJ. Drinks flowed, canapés disappeared almost as fast as they arrived, and the House of Valerie team? Effortlessly running the show with style, charm, and endless energy.
The room pulsed with life as the playlist inspired uninhibited movement.
Every detail of the night was a reminder of what makes Valerie so unique—it’s not just a brand, it’s an experience.
“Rule #3: “Thou shall dress for ourselves not others”
HOV: About Our House
House of Valerie isn’t just a store; it’s a movement. A love letter to bold, creative women who refuse to apologize for being themselves.
This house was built on individuality and daring energy. Inspired by trailblazers like Vivienne Westwood, HOV exists for those who blend bold flair with timeless elegance and play life by their own rules. Every piece in their collection is a statement—an unapologetic reminder to own the space you walk into.
If you’re about breaking the mold and looking fabulous while doing it, welcome home.
You’re with Valerie now.
“Rule #4: “Thou shall grow old disgracefully”. Amen!”
Family Owned: Powered By Passion
At its core, HOV is family. Run by strong, hardworking individuals obsessed with sourcing pieces that resonate with boldness and authenticity. It’s not just a business; it’s a shared vision for empowering individuality through unforgettable fashion.
“Rule #5: “Thou shall speak only positively about ourselves and our sisters”
Curated; Not Conventional
Forget trends. HOV is all about hand-picked, one-of-a-kind collections from boundary-pushing designers. Each piece strikes the perfect balance between avant-garde and classic twists, giving you the tools to craft a look as unique as you are. And for the final rule...
“Rule #6: “Thou shall only buy the garments that bring us joy”
HOV Live: Watch, Shop, Slay
Experience the magic of HOV no matter where you are. Their live shows offer a front-row seat to new arrivals, curated looks, and real-time style inspiration. It’s like stepping into Valerie’s world, one live-stream at a time.
Download the app to unlock loyalty discounts, exclusive offers, and seamless shopping. Or catch a show on their socials. Trust us—you don’t want to miss it.
What’s Next For HOV?
As we step into 2025, the House of Valerie is just getting started. Expect more of everything, more events, more curated collections, more unforgettable moments.
From immersive experiences and surprise pop-ups to collaborations that push boundaries, HOV is rewriting the rules of fashion and lifestyle.
Whether it’s a live-streamed runway or an exclusive in-store event, Valerie is dedicated to celebrating individuality and creating memories that last.
So, here’s to House of Valerie—an unstoppable force of boldness, creativity, and unapologetic living. Cheers to breaking rules, rewriting stories, and dancing like nobody’s watching.
See you at the next big event. We loved it.
1-3 Hospital St, Nantwich CW5 5RH | houseofvalerie.com
